Commerce & retail
One stock count, one order, one customer across every channel
Retailers now sell in-store, online, in an app and on marketplaces, and each channel keeps its own data. We build stores and apps, connect them to POS, ERP and carriers, and build the customer service and messaging that follow an order from purchase to after delivery.
Challenges we recognise in the sector
Stock figures that do not match reality
An item that has run out in the warehouse still sells online because the store was not updated, or an item sits in a branch while showing as out of stock online. Both cost sales and customer trust.
Sales channels working as islands
Each marketplace has its own order dashboard, customers cannot return online purchases in-store, and management has no single view of sales.
“Where is my order?” over and over
Order status questions and exchange and return requests take up most of the customer service team’s time on WhatsApp and the phone, especially during sales seasons.
Loyalty that does not know the customer
Points are earned only in-store and the customer profile is split across channels, so campaigns go to everyone with the same content instead of speaking to what each customer cares about.
How we help
Capabilities applied to the realities of the sector. You can start with any of them.
Online stores and shopping apps
An Arabic-first storefront, catalog and search, payment gateways, delivery and click-and-collect options, built on a commerce platform or custom-developed depending on your scale and requirements.
Service: Websites & Web PlatformsPOS, ERP and marketplace integration
Stock and prices synchronised between POS, ERP, your store and marketplaces, with orders flowing automatically to the warehouse, carriers and accounting.
Service: Systems Integration & APIsOmnichannel customer service
A chat agent on WhatsApp and your website that handles routine order questions through your systems, and a shared inbox where the team picks up cases that need a person.
Service: AI & Intelligent SolutionsLoyalty and customer data
A single customer profile across store, web and app, loyalty points earned and redeemed in any channel, customer segmentation, and sales and basket analysis.
Service: Data, Analytics & Business Intelligence
Tiqania products that fit the sector
Ready-made Tiqania products for needs that recur in this sector.
- WakeelAI agents
An agent on WhatsApp and your website that answers order status questions and starts exchanges and returns through your order system, within policies you set, with approval required for sensitive actions such as refunds and handover to a person when needed.
Book a demo - WaselMessaging & notifications
Order confirmation, shipping and delivery notifications sent from your order system through one API, plus campaigns to audiences chosen by filter, with opt-out lists respected and delivery tracked.
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Illustrative scenarios
Scenarios showing the kind of solution that can be built. They are not delivered projects.
Selling on several marketplaces without overselling
Situation
For example, a retailer with branches, an online store and two marketplace listings updates quantities by hand every morning, and keeps cancelling orders for items that have sold out.
What could be built
An integration layer that takes stock from ERP and POS, publishes it to every channel with quantities reserved at order time, and brings marketplace orders back into the same system.
Buy online, collect in store
Situation
For example, a store chain wants to launch click-and-collect, but branches cannot see online orders and customers do not know when their order is ready.
What could be built
An order screen in each branch for picking, a notification to the customer when the order is ready, pickup confirmed at the POS, and returns accepted at any branch.
After-sales service in a sales season
Situation
For example, an online store sees its WhatsApp messages multiply during sales seasons, most of them about order status and exchanges.
What could be built
An agent that answers order status from the order system and starts exchanges according to policy, passing complaints and exceptions to the team with the full conversation context.
Delivery considerations in the sector
Seasons and sales peaks
Ramadan, Eid, back-to-school and sales events multiply demand within days. We load-test in advance, freeze major changes before the season and prepare the infrastructure to scale.
Payments and invoicing
We rely on licensed payment gateways without storing card data in your systems, build payment and refund reconciliation, and account for the e-invoicing requirements that apply to your business in the integration.
Arabic in the catalog and search
Arabic product names are written in more than one way, so we build search that handles hamza and taa marbuta variants and common misspellings, and a bilingual catalog managed in one place.
Who we work with in this sector
Have a project in commerce & retail?
Development & services
We build what you need
A website, an app, a custom system, an integration or a transformation programme. Tell us what you want, and we will come back with a clear next step.
Discuss your projectTiqania products
See a product on your own case
A demo of one of Tiqania’s products, focused on what fits your work, with time for your questions.
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